B2B marketing and the rule of three in a recession

The article explores the 'rule of three' in B2B marketing, emphasizing its relevance in mature markets where businesses must either purchase or be purchased. It highlights the differences between B2B and B2C sales funnels, noting that B2B buyers start with three brands and expand to ten before making a purchase. Brand awareness is crucial, as brands initially considered are more likely to be purchased. Effective B2B campaigns balance emotional and rational elements, aiming for long-term brand building and immediate sales conversion. The research suggests that well-known brands are more likely to become market leaders, providing B2B marketers with confidence for future strategies.

Competitors or Collaborators? The Future of CBDCs and Cryptocurrency

The article explores the evolving relationship between Central Bank Digital Currencies (CBDCs) and cryptocurrencies, featuring insights from key industry leaders. Jim Cunha of the Federal Reserve Bank of Boston discusses the potential benefits and risks of blockchain technology. Bénédicte Nolens from the BIS Innovation Hub highlights the role of digital assets in financial innovation. Richard Parsons, formerly of Citigroup, and Jai Ramaswamy of cLabs provide perspectives on regulatory and compliance challenges. The article also includes viewpoints from Ralf Wintergerst of Giesecke+Devrient, Francisco Rivadeneyra of the Bank of Canada, and Fiona van Echelpoel of the European Central Bank, emphasizing the global and multifaceted nature of digital currency development.

What Andrew Jackson could tell us about Trump’s banking policy

The article draws parallels between President Trump's banking policies and those of Andrew Jackson, highlighting Jackson's opposition to a powerful federal bank and his support for community banks. It discusses historical banking legislation and its impact, including the Financial Services Modernization Act and the Community Reinvestment Act. The article speculates on potential changes under Trump's administration, such as a modern Glass-Steagall Act and reforms to support community banks, aiming to revitalize small towns and urban neighborhoods.