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Petra Zlatevska is an award-winning journalist, reporter, and writer with over a decade of international media and communications experience across Germany, Peru, Switzerland, and Australia. As a trained lawyer, she brings a unique perspective to her reporting, which often focuses on economic development, entrepreneurship, and women's empowerment. Petra's journalism highlights innovative solutions to challenges in these sectors, with a particular interest in stories from Africa that showcase efforts to improve business skills and literacy. Her expertise spans a range of topics including business, technology, startups, international law, human rights, gender equality, and development, with a cultural flair from her work in the arts. In the broadcast media realm, Petra has contributed to Deutsche Welle TV, Voice of America TV, and Voice of America Radio. She also serves as the official German-language podcast host for ADP Germany's HR/Business Trends podcast series "People Unboxed." Her print media contributions include pieces for Condé Nast UK, Sanoma Media Finland, Renegade Collective Australia, among others. As a member of the German Press Association and holder of a current German press pass, Petra is recognized for her journalistic integrity and skill. Beyond her journalistic endeavors, Petra is an accomplished speaker and master of ceremonies, having hosted events for prestigious organizations such as Hannover Trade Fair, Huawei Germany, and the Australian Embassy Berlin. Her academic contributions are equally notable, with lecturing positions at Humboldt Universität Law School Berlin and other institutions, where she educates students on a variety of legal and media-related subjects. Petra's educational background includes LL.B and BA degrees from the University of Sydney, an LLM in International Law from the University of New South Wales, and she is admitted to practice Law in New South Wales, Australia. Fluent in English, French, German, Spanish, and Macedonian, Petra's linguistic skills and engaging presentation style allow her to communicate complex legal and business issues to diverse audiences.
Portfolio
Berlin’s Newest Co-working Spot, Mindspace, Comes of Age
Mindspace, a Tel Aviv-based company, has expanded its co-working space operations to Berlin, offering a unique environment that caters to both startups and established businesses. With 85 to 90 percent of its space dedicated to private offices, Mindspace differentiates itself by providing 24/7 access to members and fostering a community through events and collaborations. Despite Berlin's reputation for affordability, Mindspace's fees are seen as reasonable when considering the costs and commitments of traditional office spaces. The co-working industry in Berlin is growing, with over 70 spaces now available, indicating a shift in preference for flexible and community-oriented work environments.
How Packaging-Free Supermarkets are Changing the Way We Shop
Packaging-free supermarkets like Original Unverpackt in Berlin are revolutionizing the shopping experience by eliminating disposable packaging, inspired by environmental activism and the zero-waste movement. These supermarkets offer a sustainable alternative to traditional grocery stores, encouraging consumers to bring their own containers and purchase only what they need. The trend is gaining traction in Europe and Australia, with similar initiatives emerging in Asia, such as The Hive in Kuala Lumpur. While these supermarkets represent a significant shift towards sustainability, their global adoption remains uncertain.
Live TV Interview for Voice of America News as expert/ reporter (start minute 2:50 until 6:45) focusing on G20 Africa Summit hosted by Chancellor Merkel in Berlin 12-13 June 2017 + where I discuss the Summit's policies to enhance Africa's potential and progress on gender equality, business/digital economy, aid/development.
My writing work featured in online and print media incl Wired UK, Renegade Collective Magazine, Qantas Travel Insider, Sanoma Media.
Studio guest on international business and tech podcast show "it's a monkey" where I share my insights and expertise on:Berlin's appeal for tech start-ups + the necessity of German language skills
As Studio Guest on Deutsche Welle TV Business Show in the Berlin Studios discussing startups in Berlin.
Invited speaker at Australian Embassy, Berlin on "Effective Negotiation Techniques for German-Australian Businesses" as part of Innovation in Energy and Resources Conference, 25-26 March 2015.
My writing portfolio as featured in Condé Nast (UK), Exberliner (Ger), Renegade Collective (Aus) http://www.petrazlatevska.com/portfolio/
Empowering Kenyan Women Through Technology and Innovation
The article discusses the Uwezo Fund, an initiative by the Kenyan government as part of Vision 2030, aimed at empowering women, youth, and persons with disabilities through financial grants and business training. The fund, which aligns with the UN Millennium Development Goals, has been distributed across Kenya's constituencies to promote business ventures. The main challenge identified was not the access to funding but how to utilize it effectively. To address this, an eLearning platform was created, providing business management skills and mentorship from international experts. The platform also serves as an online community and marketplace. A partnership with Intel has facilitated computer literacy training for women. The success of the Uwezo Fund and its management are monitored through this innovative portal. The initiative will be discussed at the eLearning Africa Conference in Addis Ababa, Ethiopia.
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