Why brands like Bonobos are increasingly tapping Reddit for advertising

Brands like Bonobos are increasingly using Reddit for advertising due to its unique community-driven environment, which offers opportunities for engagement and real product reviews. Reddit's ad revenue has significantly increased, with brands finding success by tapping into specific subreddits and leveraging user-generated content. The platform's transparency and user trust are crucial for effective advertising, requiring brands to adapt their strategies to fit Reddit's culture. Companies like Swap have experimented with Reddit ads, finding them cost-effective and beneficial for reaching niche audiences. Reddit's COO highlights the platform's growth in ad revenue and conversion rates, emphasizing its potential for brands seeking authentic user interactions.

More people are using buy now, pay later for auto repairs and elective health care

The article discusses the growing trend of using Buy Now, Pay Later (BNPL) services for auto repairs and elective health care, highlighting companies like Affirm, Klarna, and Afterpay. These services are becoming popular for high-ticket, unexpected expenses, offering consumers flexible payment options. The BNPL industry is projected to grow significantly, with a 20.4% increase in payment value expected from 2024 to 2025. The article includes insights from industry experts, emphasizing the shift from online to in-person transactions and the increasing consumer awareness of BNPL solutions.

Two years after a formula shortage, startups have made gains — but innovation remains difficult

In response to the 2022 infant formula shortage, startups like Bobbie, ByHeart, and Happy Baby Organics have expanded their market presence and production capabilities. Despite these gains, the industry faces challenges in innovation and scaling due to strict regulations and high costs. Efforts to stimulate domestic production include proposed tax incentives, while companies like Bobbie and ByHeart have invested heavily in supply chain improvements. The shortage has increased awareness of formula quality, leading to a push for more diverse and organic options in the market.

Unpacked: How brands are complying with California’s new baby food transparency law

California's Assembly Bill 899 mandates baby food brands to conduct monthly heavy metals testing and disclose results starting in 2025, aiming to enhance transparency and safety. The law, signed by Governor Gavin Newsom, requires QR codes on packaging linking to test results. Brands like Once Upon a Farm are proactively ensuring compliance, while experts emphasize the importance of context in presenting test data to avoid consumer misinterpretation. The initiative reflects growing consumer demand for transparency and may inspire similar regulations in other states, with Maryland set to implement a comparable law in 2026.

REI repair shop workers are going on strike over work conditions

REI repair shop workers have initiated a strike in response to changes in safety protocols, specifically the removal of respirators and personal protective equipment. The workers demand the reinstatement of respirators, a new health and safety policy, and an industrial hygienist's assessment of the workshop. REI maintains that their environment is safe and respirator use is voluntary, adhering to OSHA guidelines. The strike involves eight workshop employees and is supported by other store workers, with plans to continue until their demands are met.

Drops help you find your crazy fans: Limited editions paid off for brands like Brunt Workwear during Cyber Week

Brands like Brunt Workwear have successfully leveraged limited-edition drops to drive holiday sales, creating exclusivity and excitement among customers. This strategy, exemplified by companies such as Stanley and Glossier, involves offering unique products during peak shopping periods like Black Friday and Cyber Monday. While effective, it requires careful marketing and execution to avoid potential pitfalls like site crashes or inventory issues. P.F. Candle, another brand utilizing this approach, plans to continue experimenting with limited editions despite challenges in maintaining product appeal over time. The strategy capitalizes on consumer FOMO and generates significant social media buzz.

A $10.8B Black Friday record and more Cyber Five numbers to know

Online shopping during the Cyber Five period, including Black Friday and Cyber Monday, reached new heights with $10.8 billion spent on Black Friday alone, marking a significant increase from the previous year. The shift towards online shopping continues, driven by consumers seeking deals amidst rising living costs. Mobile shopping played a crucial role, with 80% of online traffic coming from mobile devices. Buy now, pay later (BNPL) services also saw increased usage, contributing significantly to online spending. Companies like Amazon, Temu, Image Skincare, and Brunt Workwear reported strong sales, with strategic discounting and mobile marketing efforts proving effective.

BNPL is one of this season’s hottest holiday marketing tools

Buy Now Pay Later (BNPL) services are becoming a key marketing tool for retailers during the holiday season, with companies like Affirm, Zip, and Splitit offering various financing options to attract consumers. Retailers are using BNPL to differentiate themselves by offering 0% financing plans alongside traditional discounts. Despite concerns about overspending, BNPL providers emphasize their lower delinquency rates compared to credit cards. The trend is supported by a Deloitte survey indicating an increase in BNPL usage among shoppers. Companies are leveraging data to tailor promotions and enhance consumer engagement during this competitive shopping period.

Hitting on staple gifts: Inside Ace Hardware’s deal-driven holiday strategy

Ace Hardware is enhancing its holiday strategy by offering a range of giftable items at various price points, increasing its digital marketing efforts, and focusing on e-commerce to attract budget-conscious shoppers. The company is positioning itself as a one-stop shop for gifts, with promotions on items like grills and power tools. Ace is also leveraging social media and video ads to showcase its offerings, while providing benefits like free shipping and in-store pickup for online shoppers. Competitors like Lowe's and Home Depot are also adjusting their strategies to capture consumer spending during the holiday season.

Ariat, Tecovas and Filson are seeing the ‘Yellowstone’ boost after premiere

Western wear brands like Ariat, Tecovas, and Filson are experiencing significant growth due to their association with the popular TV show 'Yellowstone'. The show has amplified interest in Western attire, leading to increased sales and customer acquisition for these brands. Tecovas, in particular, has seen a 6x increase in web traffic and a 50% higher conversion rate from 'Yellowstone' viewers. Filson reported a 300% revenue increase compared to previous seasons. The trend is also benefiting other companies like Boot Barn and Tractor Supply Company, which are seeing growth in sales and market share. The appeal of Western wear is attributed to its timelessness and the empowerment it represents, as highlighted by designers and brand executives.