Effective Hotel Copywriting in 3 Key Steps

Effective hotel copywriting is crucial for engaging potential guests and driving bookings. The article outlines three key steps to improve hotel website copy: focusing on guest needs, mastering tone of voice, and emphasizing benefits over features. Examples include the Cupertino Hotel targeting business travelers with convenience, The Keys Collection hotels using a laid-back tone for beachside getaways, and the Beach Terrace Inn highlighting emotional experiences. The article emphasizes the importance of knowing the audience and crafting messages that resonate with their desires to increase direct bookings.

Is Your Hotel Selling Rooms or Experiences?

Selling experiences is crucial for hotels to attract potential guests during the inspiration phase of travel planning. Research indicates that travelers prioritize destinations over specific accommodations, with social media and location playing significant roles in their decision-making. Airbnb exemplifies effective experience marketing through its dedicated travel publication, Airbnbmag. Hotels are encouraged to incorporate destination-focused visuals, blog posts, and guest stories into their marketing strategies to enhance engagement and appeal.

America's Workforce Runs on Uppers

The article explores the widespread use of amphetamines, particularly ADHD medications like Adderall, Vyvanse, Focalin, and Concerta, among America's workforce. It highlights the historical context of stimulant use in the U.S., from cocaine use among dockworkers in the 1880s to the amphetamine epidemic among truck drivers in the mid-20th century. The piece criticizes the pharmaceutical industry's role in promoting ADHD drugs and discusses the dangers and prevalence of their misuse in modern society, especially among young professionals.

Mexican vanilla is in severe shortage. The Mexican Orchidology Association is trying to save it.

5 Marketing Tips for Getting Work to Come to You

The article discusses the importance of marketing for freelance writers and provides strategies to enhance their business. It emphasizes that freelance writing is a business that requires marketing to attract clients. The author suggests creating lists of potential clients to define the target market, as advised by marketing mentor Ilise Benun and writer Linda Formichelli. Building an online presence through social media, blogs, and newsletters is crucial for staying top of mind. The article also highlights the value of engaging in local and online communities, using compliments as marketing tools, and not shying away from advertising. Examples include Linda Formichelli's success with direct mail campaigns and Marian Schembari's use of Facebook ads to secure a publishing house gig. The overarching message is to develop a marketing strategy that plays to one's strengths and to actively seek out the desired audience.

Río Lagartos: Discovering the Pink Waters and Flamingos of Yucatán

Río Lagartos, a hidden gem in the Yucatán Peninsula of Mexico, is celebrated for its vibrant fishing community, colorful architecture, and especially for the thousands of flamingos that nest in the coastal inlet during April. The nearby Playa de las Coloradas is notable for its pink waters, a result of the artemia salina crustacean absorbing pigments from microorganisms. The area is also a protected biosphere with diverse wildlife, including over 350 bird species, mangroves, crocodiles, and corbina fish. Visitors can take tours to see wildlife, float in the high-salinity waters, apply a sulfur-rich clay mask, and even interact with crocodiles. The article also suggests enjoying the local cuisine and provides travel tips for reaching Río Lagartos, which is about a 3-hour drive from major towns on the Riviera Maya and from Merida.

Mexico City's Trendy Twist on the Traditional Carajillo

The article discusses the transformation of the carajillo, a traditional Spanish coffee drink, into a trendy after-dinner beverage in Mexico City. The drink, which combines espresso, ice, and Licor 43, has been adapted by the inventive residents of Mexico City, known as Chilangos, and is now a staple in the city's dining scene. The author highlights several establishments in Mexico City that have put their own twist on the carajillo, including Decräb with its shaken version, La Capital with its contemporary setting, Butcher & Sons with a carajillo milkshake, Nueve Nueve located in a cultural center, and La Xampañería for a lively start to the night. Each venue offers a unique experience that complements the rich flavor of the carajillo, making it a must-try for visitors and locals alike.