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Beatriz Díaz

Las Palmas de Gran Canaria, Spain
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About Beatriz
Beatriz Díaz is a journalist based in Las Palmas de Gran Canaria, Spain.
    
Perfil público: https://es.linkedin.com/pub/beatriz-díaz-ojeda/16/723/492

assionate Brand Ambassador with a proven track record of elevating global brands awareness. Exciting blend of skills gained both client and Agency-side.

SPECIALTIES:
• Global brands development; Internal/External Comms (PR, content marketing, social);  consumer insight; marketing strategies; Advertising; events; partnerships;  team leadership.

SECTORS:
• Retail/Apparel (multi-channel - 6 years), Luxury goods (multi-channel – 1 year)
Languages
English Spanish
Services
Interview (Video / Broadcast) Documentaries Feature Stories
+6
Skills
Fact Checking
Portfolio

Family Businesses Overcoming the COVID-19 Crisis with Innovation: An Exploratory Analysis of the Jewelry Retail Sector in Spain

08 Mar 2024  |  mdpi.com
The study examines how family businesses in the jewelry retail sector in Spain utilized innovation to navigate the economic challenges posed by the COVID-19 crisis. It explores the strategies employed by five case study companies and their financial outcomes during and after the pandemic. The research finds that innovation played a key role in sustaining and increasing business revenue during the crisis. The study contributes to understanding the importance of innovation in family businesses during economic downturns and provides insights for policy implications.

The story of Angela Ciampagna, the perfumer who scents Canary Islands hotels with plants and essences

15 Feb 2024  |  eldia.es
Angela Ciampagna, originally from Atri, Italy, transitioned from a strategic planner in Milan to a renowned perfumer. Co-founding the brand Label in 2010 with her partner Enrico Maraffino, she combines traditional European perfume-making techniques with modern methods. Relocating to Tenerife in 2019, Ciampagna now supplies exclusive fragrances to major Italian lifestyle brands and high-end hotels, maintaining a commitment to artisanal, limited-edition pieces using rare raw materials.

What is web hosting?

12 Feb 2024  |  Libertad Digital
Web hosting is essential for launching any website or online platform. It involves renting space on a server to store website data, making it accessible online. Professional providers like Raiolanetworks.com offer secure and reliable hosting services. Key factors in choosing a hosting provider include affordability, good support, positive customer reviews, and additional features like domain name selection and SSL certificates.

Turkey, the preferred destination for hair implants: how to wisely choose the right clinic

08 Feb 2024  |  Libertad Digital
Turkey has become a leading destination for hair implants, attracting many due to its reputable clinics and skilled surgeons. However, the rise in popularity has also led to the emergence of substandard clinics. Key factors to consider when choosing a clinic include accreditation, surgeon expertise, technology, reputation, transparent pricing, personalized consultations, and post-operative care. Elithair in Istanbul is highlighted as a top clinic, renowned for its high standards, experienced team led by Dr. Balwi, and comprehensive services including the NEO FUE and SDHI techniques.

Latent tuberculosis vs. active tuberculosis in dialysis patients: Lessons from an epidemiological study in Orense

01 Feb 2024  |  Dialnet
The study compares latent and active tuberculosis in dialysis patients, drawing lessons from an epidemiological study conducted in Orense. It highlights the prevalence and implications of tuberculosis in this patient group, providing valuable insights for medical professionals and researchers.

Deserved Surname

31 Dec 2023  |  eldia.es
Reflects on the arrival of the new year, 2024, and the various ways it might be remembered by different groups, from sports enthusiasts to cinephiles, and from political factions to festival-goers. Emphasizes the hope that the year will be remembered positively, with a desire for it to be celebrated rather than lamented.

The Nile, a river of life and death

20 Dec 2023  |  eldia.es
The article describes a journey along the Nile River, starting from Aswan, Egypt, and highlights the unforgettable experiences and treasures of Egyptian art that can be encountered. It mentions Agatha Christie's time at the Hotel Old Cataract, where she wrote 'Death on the Nile.' The article vividly describes the scenery, the wildlife, and the cultural heritage along the river, including visits to ancient landmarks such as the Colossi of Memnon and the Temple of Queen Hatshepsut. The journey continues to Luxor, with its significant architectural sites like the temples of Luxor and Karnak, and the famous necropolises, the Valley of the Kings and the Valley of the Queens.

Adora, the Canarian band that boldly mixes reggaeton, electronic music, rock, and pop

13 Dec 2023  |  www.eldia.es
Adora, a duo from the Canary Islands formed by Fran Sylver and Romi Alter, is known for their eclectic mix of reggaeton, electronic music, rock, and pop with a vintage spanglish influence. They met in London in 2018 and share a passion for music. The band has a series of concerts lined up in the UK and Spain. They recently performed at the Gran Canaria Swim Week by Moda Cálida 2023 during designer Pedro Palmas' show, which was a spontaneous collaboration that they felt very satisfied with.

Donaire, the Tenerife restaurant that has conquered the Michelin Guide with its commitment to local products

11 Dec 2023  |  www.laprovincia.es
Donaire, a restaurant in Tenerife, has earned a recommendation from the Michelin Guide for its innovative and locally-focused cuisine. Led by Jesús Camacho, the restaurant emphasizes freshness, purity, and elegance in its dishes, sourcing ingredients from local producers. The Michelin Guide praises Donaire's modern cuisine with strong Canarian roots and delicate presentations. Key contributors include Marcos, a fisherman from Lanzarote, who ensures the freshness and quality of the seafood. The restaurant's Menú Victoria features a three-stage dining experience with standout dishes like ñoquis made with local potatoes and cheese.

Rafa del Pino, the Canarian clown who has been delighting the little ones for a decade

09 Dec 2023  |  www.laprovincia.es
Rafa del Pino, a versatile artist from Gran Canaria, has spent over three decades in the entertainment industry, transitioning from television to live performances. For the past ten years, he has embodied the character Rafaelillo Clown, combining humor and dance to create enriching and enjoyable experiences for his audiences. Del Pino credits his family for their essential support in his career.

Rafa del Pino, the Canarian clown who has been delighting the little ones for a decade

09 Dec 2023  |  eldia.es
Rafa del Pino, a versatile artist from Gran Canaria, has spent over three decades in the entertainment industry, transitioning from television to live performances. For the past ten years, he has delighted audiences with his clown character, Rafaelillo Clown, blending dance and physical humor to create enriching and enjoyable experiences. His work is deeply influenced by his family's support and his commitment to making art accessible and engaging.

‘Monumenta’: the exhibition that criticizes the low female presence in the sculptures of the Canary Islands

07 Dec 2023  |  www.laprovincia.es
Nine bright red incarnations by Canary Islands artist Yapci Ramos invite collective reflection on the creation and social representation of public art in the Canary Islands. The project critiques the colonial and androcentric ideologies of traditional public sculptures, proposing diverse female identities inspired by the nine Menceyes statues in Tenerife's Plaza de la Patrona de Canarias.

‘Monumenta’: the exhibition that criticizes the low female presence in the sculptures of the Canary Islands

07 Dec 2023  |  eldia.es
Nine female incarnations by Canary Islands artist Yapci Ramos challenge the male-dominated public art in the Canary Islands, reflecting on the creation and social representation of artistic manifestations in public spaces. The project reinterprets the iconic sculptures of the nine Menceyes in Tenerife, presenting diverse female identities to address historical and ideological exclusions.

The landscape of Lanzarote, a source of inspiration for 15 local artists

05 Dec 2023  |  laprovincia.es
Ubay T. Alemán, creative director and CEO of Rofe, has spearheaded a project involving 15 local artists from Lanzarote, aiming to showcase and provide a platform for diverse disciplines and emerging talent on the island. Curated by Darío Machín, the project is an audiovisual initiative that will culminate in the publication of a limited edition art book titled Made from Rofe. The project, which is entirely self-financed, features works by artists such as José Caraballo and Gonzalo Naranjo, centered around the theme of 'rofe' or volcanic sand. Local coordinator Yurena Martín, along with audiovisual professionals Daniel Cabecera and Daniel Martínez, have supported the artists, who have also collaborated with local brands like Ángel Cabrera and Siliza. The initiative emphasizes sustainable practices, local talent, and aims to counteract the talent drain from the island.

The landscape of Lanzarote, a source of inspiration for 15 local artists

05 Dec 2023  |  eldia.es
A creative project led by Ubay T. Alemán, director and CEO of Rofe, involves 15 local artists from Lanzarote, aiming to showcase emerging talent and diverse perspectives. Curated by Darío Machín, the initiative will culminate in a limited edition art book titled 'Made from Rofe'. The project, coordinated by Yurena Martín, features contributions from local brands and professionals, emphasizing community value and sustainable practices in the arts.

The judge of Mediador requests six more months to delve into Fuentes Curbelo and his nephew

01 Dec 2023  |  www.laprovincia.es
The judge in charge of the Mediador case in Santa Cruz de Tenerife has requested a six-month extension to further investigate the roles of Juan Bernardo Fuentes Curbelo and his nephew Taishet Fuentes. The investigation focuses on alleged corruption involving public officials and businessmen, including suspected bribery for favorable treatment in public contracts and subsidies. The judge has highlighted the need for additional reports and testimonies, particularly concerning the management of subsidies and the involvement of various officials. The case involves multiple allegations, including prevarication, bribery, and money laundering.

Astrid Pérez achieves that Canary Islands lead the working group on migration of regional parliaments of Europe

01 Dec 2023  |  www.laprovincia.es
Astrid Pérez, President of the Parliament of the Canary Islands, secured leadership for the Canary Islands in the working group on migration at the CALRE assembly in Brussels. This move aims to address the severe migration crisis in the Canary Islands and influence EU migration policies. Pérez emphasized the need for solidarity and effective control measures, highlighting the humanitarian efforts and challenges faced by the region. The collaboration with Madeira and support from CALRE members were acknowledged, with a focus on establishing synergies with various authorities to adapt EU migration policies to the realities of affected regions.

Frozen shoulder: this is the unknown origin condition that causes night pain

01 Dec 2023  |  www.laprovincia.es
Frozen shoulder, or adhesive capsulitis, affects up to 5% of the population, causing significant pain and reduced mobility, particularly at night. The condition is more common in women aged 40-70 and those with diabetes or thyroid issues. Symptoms progress in phases, starting with pain and leading to limited shoulder movement. Treatments include pain relievers, anti-inflammatories, physiotherapy, and local infiltrations. A newer treatment, arterial embolization, shows promise for patients unresponsive to conservative methods, offering significant improvement in pain and mobility with minimal recurrence.

The story of Angela Ciampagna, the perfumer who scents Canary Islands hotels with plants and essences

01 Dec 2023  |  www.laprovincia.es
Angela Ciampagna, originally from Atri, Italy, transitioned from a strategic planner in Milan to co-founding the perfume brand Label in Tenerife with her partner Enrico Maraffino. Her work is deeply influenced by her childhood memories and extensive research in perfumery. Label, established in 2010, combines traditional European techniques with modern methods, providing exclusive fragrances to high-end Italian lifestyle brands and hotels. Ciampagna's dedication to artisanal, limited-edition perfumes using rare raw materials underscores her unique approach in the industry.

The 10 Most Common Mistakes When Self-Publishing a Book

19 Jan 2023  |  marketingonlineparaescritores.com
The article discusses common mistakes authors make when self-publishing a book, emphasizing the importance of professional services in editing, design, and marketing. It advises against being a 'Juan Palomo'—doing everything oneself—and highlights the differences between traditional publishing and co-publishing. The author stresses the significance of timing a book's release, selecting appropriate beta readers, providing contact information, building a subscriber list before publishing, and avoiding cheap professional services that may end up costing more in the long run. The article concludes with a personal anecdote about a promotional giveaway that inadvertently halted book sales.

Press Kit for Writers

08 Nov 2022  |  marketingonlineparaescritores.com
The article emphasizes the importance of having a press kit ready for writers, especially those without the support of a publishing house. It outlines the essential components of a press kit, such as personal achievements, contact information, and relevant media appearances. The article also provides tips on making the press kit visually appealing and informative, suggesting tools like Canva for design. It concludes by recommending that writers either create their own press kits or hire a professional copywriter to ensure quality.

Make Your Novel Launch on Instagram a Success

20 Oct 2022  |  marketingonlineparaescritores.com
The article offers guidance on effectively launching a novel on Instagram, emphasizing the importance of networking, consistent posting, and engaging with bookstagramers. It highlights the need for authors to assess whether Instagram is the right platform for their genre and suggests using paid advertising if necessary. The piece also provides solutions for those who find social media management challenging, including a product offering strategies for successful Instagram launches.

How to Organize Online Events

05 Oct 2022  |  marketingonlineparaescritores.com
The article provides a comprehensive guide on organizing online events, emphasizing the importance of clear motivation, audience targeting, and differentiation in a crowded market. It highlights the significance of having well-known speakers to attract audiences and suggests using platforms like Hotmart for large-scale events. The piece underscores the necessity of meticulous planning and the benefits of offering recorded sessions for attendees. Bea Blumen and Araceli F. Rovira are noted for their expertise in this field, particularly through their experience with the Virtual Congress of Romantic Novel.

How to use hashtags on Instagram to gain visibility

22 Sep 2022  |  marketingonlineparaescritores.com
Effective use of hashtags on Instagram can significantly boost visibility without financial investment. Specific, easy-to-remember hashtags are more beneficial than generic ones. Adding hashtags post-publication is now effective, and using tools like Sistrix can aid in finding relevant hashtags. Avoid using hashtags with accents or emojis for better positioning. A strong visual identity and engaging with followers through live sessions and paid advertisements are also crucial for growth on Instagram.

Cirque du Soleil presents today the most special moments of Zed, a show only seen in Japan

16 Apr 2020  |  elmundo.es
Cirque du Soleil is offering a 60-minute special featuring the most magical moments of Zed, a show exclusively created for Japan and previously unseen in Europe, through its digital platform CirqueConnect. The special will be available for free starting April 17 at 20:00 Montreal time, and 2:00 in the morning in Spain. Zed, which is inspired by the Tarot and its Major Arcana, was performed in a custom-built theater at the Disney Resort in Tokyo from 2008 until December 31, 2011. The platform also provides additional online content including artist training, makeup techniques, soundtracks, and children's programming.

New (free) date with Cirque du Soleil and the acrobatics of the legendary show Alegría

09 Apr 2020  |  elmundo.es
Cirque du Soleil is offering a free 60-minute special of their iconic show Alegría to entertain audiences during the confinement period. The performance, created in 1994 and enjoyed by 14 million viewers, will be available on the CirqueConnect web platform. The special also includes acts from KÀ and Kooza, other popular productions by Cirque du Soleil.

Lanatherapy, the yoga of the 21st century that helps get through confinement

31 Mar 2020  |  elmundo.es
We Are Knitters, founded in 2011 by Pepita Marín and Alberto Bravo, has popularized knitting as a modern and trendy activity. The online firm offers knitting kits for all skill levels, which include yarn, needles, and patterns, without the need for prior sewing knowledge. The brand has gained popularity internationally and is part of the do-it-yourself trend, with celebrity endorsements from Hollywood. The products cater to a variety of styles, including options for women, men, children, babies, and home decor.

Legal whims (to eat, drink, and gift) made with 'cannabis'

12 Oct 2019  |  www.elmundo.es
In Madrid, CBD shops have been proliferating, particularly in central areas. CBD, a non-psychoactive component of cannabis, is noted for its calming effects and is becoming more visible in Spain, following trends in the US and Europe. A new store, Be and Feel, offers a range of CBD-infused products, from bath bombs to body oils, in a rustic-chic setting. The store aims to provide a physical space for the 'legal cannabis' world, which is still emerging in Spain.

Fashionable swimsuits... at laughable prices

14 Jul 2019  |  www.elmundo.es
Every summer, the question arises of which swimsuit to buy. This season, one-piece swimsuits are gaining popularity over bikinis, with retro-style two-pieces also making a significant market impact. For men, mid-length bermuda shorts with prints are in vogue. The article highlights affordable swimwear options available in Madrid, featuring brands like HEMA, which offers sustainable swimwear made from recycled materials, and TEZENIS, known for its low-cost intimate fashion and diverse swimwear collection.

Ensuring the Survival of Seahorses in the Canary Islands

30 May 2019  |  www.laprovincia.es
Seahorses, unique marine creatures found in the Canary Islands, are under threat due to habitat destruction and commercial exploitation. Research led by Francisco Otero Ferrer at the Instituto Universitario de Acuicultura y Ecosistemas Marinos (IU-ECOAQUA) of the Universidad de Las Palmas de Gran Canaria (ULPGC) has been crucial in understanding their populations and habitats. The studies have identified two species in the region and highlighted the need for conservation measures. Collaborative efforts with the University of Sheffield are exploring the reproductive biology of seahorses, which could inform broader conservation strategies. Despite some success in captive breeding, ongoing threats necessitate urgent protective actions to ensure the survival of these fascinating species.

Eight original stores with different gifts for Father's Day

16 Mar 2019  |  www.elmundo.es
The article highlights eight unique stores in Madrid offering distinctive gifts for Father's Day, moving away from traditional options like ties and socks. It provides a guide for readers to find special presents for the occasion on March 19.

The latest to renew the kitchen

29 Jan 2019  |  www.elmundo.es
Tescoma, a kitchen utensil brand with a new flagship store in Madrid, offers a wide range of products for both domestic and professional use. Zwilling, an internationally known cutlery brand, has opened a commercial headquarters in Madrid's Salamanca district, providing a variety of knives and kitchenware, including Staub cocottes and Demeyere stainless steel pans.

4 ways to get in shape without getting bored

24 Jan 2019  |  www.elmundo.es
Four unique fitness centers in Madrid offer innovative ways to get in shape, including a women-only studio combining cycling, ballet, and boxing, a Bikram Yoga center with high-temperature sessions, and an urban surf training facility. Each center provides specialized programs to help individuals achieve their fitness goals effectively.

The Most Refreshing Sales

06 Jul 2018  |  www.elmundo.es
Various brands are offering significant summer discounts on a wide range of products, including fashion items, accessories, and cosmetics. Bimba y Lola, The Body Shop, Carolina Lemke, Desigual, Dockers, Foot Locker, Guess, Mango, and Natura are highlighted for their appealing offers. The article emphasizes the unique features and attractive prices of the products, encouraging readers to take advantage of the sales.

The most nostalgic whims are found at Real Fábrica Española

08 Jun 2018  |  elmundo.es
Rocío Muñoz, after traveling the world, returned to Spain to revive nostalgic brands through Real Fábrica Española, founded in 2012. The store, located in Madrid's Las Letras neighborhood, offers a variety of traditional Spanish products, including footwear, kitchenware, blankets, perfumery items, and children's toys. Notable products include Victoria shoes, mohair blankets from Ezcaray, and artisanal ceramics. The store's physical presence complements its online business, showcasing Spain's rich manufacturing heritage.

Sunglasses are for good weather

06 Jun 2018  |  www.elmundo.es
Optimarket, an innovative optical store in Madrid, offers a wide range of over 8,000 eyewear models, including luxury brands like RayBan, Gucci, and Tom Ford, all available for free trial and significant discounts. The store features a unique industrial loft design and a quick in-house lens grading service. Additionally, the startup Hawkers has opened its first physical store in Madrid, designed to extend its online presence.

The most special flower and plant shops in Madrid

21 May 2018  |  elmundo.es
Madrid hosts a variety of unique flower and plant shops, each with its own specialty. Greenworks Estocolmo offers vertical gardens and furniture with live plants. Gingko Biloba, opened by Vera Burmester in Chamberí, is known for its unique floral creations. Cacto-Cacto specializes in cacti and provides over 600 varieties along with care accessories. Orquídea Drácula, created by Felipe Carvallo, resembles a laboratory and focuses on the Dracula orchid. These shops also offer workshops and services like event decoration and plant rental for productions.

Gastronomic bookstores to celebrate Book Day

20 Apr 2018  |  www.elmundo.es
A Punto, a culinary bookstore in Madrid, was founded by journalists Sara Cucala and Ana Lorente and offers over 4,000 titles on gastronomy and wine, along with cooking utensils and seasonal wine selections. The bookstore also hosts cooking classes and events featuring renowned chefs. Aliana, another culinary bookstore in Madrid, was founded by Ana Adarraga Elizarán and is now run by her daughter Arantza Miralles Adarraga. It specializes in gastronomy and has a rich history tied to the founder's Basque heritage.

Evolutionary Plasticity of AmrZ Regulation in Pseudomonas

18 Apr 2018  |  mSphere
The study investigates the regulatory function of the AmrZ protein in Pseudomonas stutzeri, revealing that AmrZ acts as a positive regulator of both swimming motility and colony spreading. This contrasts with its role in other Pseudomonas species, where it can act as either a positive or negative regulator. The research highlights the evolutionary plasticity of AmrZ regulation and suggests that changes in regulatory pathways are not solely due to alterations in the AmrZ sequence. The findings provide insights into the evolution of bacterial regulatory proteins and the mechanisms underlying shifts in regulator function.

The art of portraiture: three photography stores in Madrid

28 Mar 2018  |  www.elmundo.es
The article highlights three notable photography stores in Madrid: CaprilePhoto, Fotocasión, and Sales de Plata. CaprilePhoto, led by Pasquale Caprile, is known for its Lomography products and offers a variety of analog photography equipment and courses. Fotocasión, located near the Rastro market, is a comprehensive store for both new and second-hand photography gear, with a specialized library and photography school. Sales de Plata, founded by José, Cristobal, and Marta, focuses on analog photography, offering equipment, accessories, and weekend courses in various photographic techniques.

Vintalogy: the largest second-hand clothing store in Europe

23 Mar 2018  |  www.elmundo.es
The creators of Mercado de Motores have opened Vintalogy, the largest vintage clothing store in Europe, in Madrid. Located between the central plazas of Jacinto Benavente and Santa Cruz, the store spans over 800 square meters and retains the interior design of the previous century-old textile business. Vintalogy offers a wide range of meticulously curated vintage clothing from the US and Northern Europe, including unique items like crazy jackets, lumberjack shirts, rock band t-shirts, and high-end pieces from brands like Louis Vuitton, Dolce & Gabbana, and Roberto Cavalli. The store also hosts DJ sessions, fashion shows, and special sales for regular customers.

Of shops... and snacks

07 Dec 2017  |  www.elmundo.es
Salvador Bachiller's boutiques in Madrid offer a unique blend of travel accessories and a gastrobar experience, making them popular destinations. The Gran Vía location features a beautifully decorated space with a variety of travel essentials and a cozy gastrobar serving international bites. Additionally, the article highlights other notable shops in Madrid, such as Tipos Infames, a bookstore with a café and enoteca, and La Central de Callao, a large bookstore with a café-restaurant and cultural activities.

Positive Universe in a Store Full of 'Good Vibes'

29 Nov 2017  |  www.elmundo.es
In the heart of Chueca, Madrid, Energía Positiva Siglo XXI is a unique store committed to everyday well-being, offering a blend of books, lamps, and various gift items. Founded by Francisco Cuadros, the store features beautifully illustrated books from Maeva, alongside a range of other intriguing products like customizable lamps, self-rotating globes, and quirky reading glasses. The store's rustic charm contrasts with the modern minimalism of its surroundings. A special 20% discount on all items except books is available during Black Friday weekend.

Climbing Sites in Mexico City

26 Jul 2017  |  www.elfinanciero.com.mx
Climbing in Mexico City offers both natural and artificial options for adventure enthusiasts. Natural sites include Los Dinamos, Ajusco, and Ciudad Universitaria, while indoor options feature gyms like Casa Bulder and Vertimanía. Experts recommend beginners start with artificial walls to learn techniques safely. Essential climbing equipment includes ropes, harnesses, helmets, and special shoes, often provided by expedition agencies. The activity is suitable for all ages, provided participants have no back issues.

Chicago for Architecture Lovers

18 Jul 2017  |  www.elfinanciero.com.mx
Chicago is celebrated not only as the birthplace of skyscrapers but also for its rich architectural heritage, including the works of Frank Lloyd Wright and Ludwig Mies van der Rohe. The city hosts the Chicago Architecture Biennial, aiming to attract visitors and elevate its status as a design hub. Tours such as those offered by Chicago's First Lady Cruises provide guided experiences of the city's architectural styles. Notable buildings include Marina City, Willis Tower, Aqua Tower, and the upcoming Vista Tower. The city also features well-planned infrastructure, including a unique river system. Events like the Open House Chicago allow visitors to explore historic and modern buildings. Choose Chicago offers free guided tours, enhancing the visitor experience with insights into local landmarks and cultural events.

Summer Glasses

04 Jun 2017  |  www.elmundo.es
The article highlights three unique eyewear stores in Madrid, each offering a variety of exclusive and vintage sunglasses. Gafa Vintage, run by Jorge Portela, specializes in iconic historical glasses, including rare models like the Christian Dior 2030. Toscana, opened by Mamen and Antonio, features a wide selection of designer glasses, while Xylvester offers affordable, modern designs. The stores emphasize originality and quality, catering to both collectors and fashion enthusiasts.

With a pair... of socks

23 Oct 2015  |  www.laprovincia.es
Sock´m, a new brand from Gran Canaria, founded by advertisers Daniel Mayor and Raúl Espada, aims to innovate in the sock industry with high-quality woven designs. The brand identifies a market niche in hosiery, a sector experiencing significant growth. Sock´m differentiates itself from competitors like HappySocks and Sockaholic by not printing but weaving patterns into their socks. Targeting a socioeconomically higher demographic, Sock´m plans to produce in OEKO-TEX certified factories in Portugal, distribute from Madrid, and manage creative and marketing efforts from Gran Canaria. The founders' experience with European brand campaigns, such as Gin Mare, fuels their optimism for Sock´m's potential to bring character and attitude to the sock market.

Para el blog Cuándo Viajar, he colaborado en varios artículo, bajo la firma MnDrN

También gestiono el blog de visanta en la sección de lifestyle

Todos los post de este blog los he redactado yo

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